The office of University Communications elevates the reputation of the University of Virginia while promoting and strengthening its brand regionally, nationally and internationally.

To accomplish this, we:

  • Highlight the academic rigor, vibrant student life, collaborative research, athletic prowess and rich history and tradition of our University;
  • Celebrate and promote the continuing relevance of our University, including its founder and the values and principles it represents, to the nation and the world; and
  • Develop strategic communications and marketing plans that address market challenges, support the institution’s strategic planning priorities, and actively manage the University’s brand, expression and identity.

The department is led by David Martel, Vice President for Communications and Chief Communications Officer, and organized into two divisions: Marketing Communications and University Relations.