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Social Media:

How do you accurately capture the feeling of being accepted by UVA? By staying as close to the source material as possible. Our team deployed a microsite paired with a social media campaign for just accepted members of the Class of 2020. We then used their responses to convey the excitement, emotion and energy of that magical moment. In total, the campaign generated 1,200 site sessions and interactions with more than 360 new students.

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