For All Virginia
Virginia Football is just that—the football team of the Commonwealth. To step more boldly into this identity, we created the “For All Virginia” campaign. Celebrating the passion, devotion and grit of Virginia fans across the state, we created a television spot that traveled from the coast to the capital to the Blue Ridge mountains, and everywhere else in between. Bringing players and fans together, it shows that we, as Virginians, write our own story, committing ourselves to be both great and good in all that we do—no matter who we are, or where we come from. For All Virginia.