Creative Studios Team

University Communications’ Creative Studios bring the University’s spirit and character to life with visually striking and emotionally resonant design, photography, video production, copywriting and social media content. The team consists of two studios, the Brand Studio and the Content Studio, telling one story. Each studio has areas of focus while joining forces on major projects only fully realized through spirited collaboration. Between them, the studios produce real-time content that captures the moment and institutional campaigns that carry the brand for years.

Focus Areas

Brand Studio

Collaborates in web strategies and content and marketing campaign planning and execution
Shapes the University’s brand narrative and visual expression, maintaining a distinctive and consistent brand look, voice and tone
Produces multimedia content that brings emotion and relevance to marketing campaigns and programs, websites and significant University milestones
Develops and evolves brand tools and resources, such as logos, brand photography, brand art and style guides, to support University Communications and the greater UVA community

Content Studio

Leads social media strategy and execution
Manages and produces multimedia content – photography, graphic designs, animation and videos – for UVA Today and social media platforms
Engages with UVA’s affinity audiences daily with energy and authenticity