Licensing
The University of Virginia’s logos and marks are the most powerful and recognizable symbols of the University’s brand. The Licensing team is responsible for ensuring that University-owned logos, marks and names are reproduced on products correctly and with high quality. The team lends an experienced eye and marketing support to its work with approved vendors and retailers to create merchandise worthy of UVA’s iconic brand.
Focus Areas
Provides UVA licensing expertise to vendors, retailers, Virginia Athletics and the rest of the University community throughout the design and ordering process of UVA-branded merchandise and products
Sees that UVA-branded retail products are properly licensed, brand-aligned and strategically promoted based on seasonal marketing and sales opportunities
Collaborates with University Communications’ Creative, Marketing and Digital teams to develop and market limited-edition UVA merchandise
Team Links
Our Work
Virginia Vintage Collection
Red, White and Hoo Collection
Rhoback Collection
Licensed Retailers
Partnering retailers serve as the public window display of the UVA brand, both in-store and online. UVA Licensing works closely with retailers to ensure products are properly licensed, brand-aligned and strategically promoted based on seasonal marketing and sales opportunities.
Licensing Team
