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Our Work

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Students processing down the Lawn for graduation, referred to as Final Exercises at UVA

UVA Today: Final Exercises 2024

UVA Today The Class of 2024 brought their own sunshine.

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A collection of social media posts laid out on an orange background

Social Media

How our vibrant community lives online.

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The Rotunda included in the last six months of in-house ads

Great and Good: Campaign

What does it mean to be great and good? This campaign brings the University’s vision to life.

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The Northern Lights show pink tones over the Rotunda

UVA Today: The Bigger Picture

UVA TodayMore than words can say.

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Dave Roberts tinkering with a clock

Video Profile: Dave Roberts

Institutional knowledge meets individual heart.

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A group of people sitting on the Rotunda steps in Red, White and Hoo gear

Red, White & Hoo Collection

UVA and USA: a perfect union.

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Examples of UVA branded font

BrandDot

A resource for the UVA community.

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Molly Yeo dances on the Rotunda Lawn entrance

Video Profile: Molly Yeo

When achieving your dream merely sets the stage for your calling.

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The "Music Beat" logo

The Music Beat

UVA Today“The Grounds are alive with the sound of music...!”

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Dark Mode. An Athlete working out

Cavalier Dark Mode

When orange and blue took the day off, we introduced an all-black collection of UVA attire.

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Three examples of earned media coverage, articles about UVA by CNN, Washington Post and Time

Media Engagement

Getting the story out by helping others find it.

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A collage of ads from the last 6 months

Owned Ads

Can ads actually enhance reader engagement? Spoiler: yes.

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A close up of a clock on Grounds

UVA Obscura

Revealing the history and mythology of unique objects and places on Grounds.

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Jon Batiste at Carr's Hill

Sounds on Grounds

Put your ear to the Grounds. It sounds amazing.

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Side by side of UVA Today images

UVA Today Marketing

UVA Today, the source for all things UVA, has its own story to tell.

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© By the Rector and Visitors of the University of Virginia