Our Work

The Rotunda stands beyond the Lawn on a clear day.

Grounds in the Springtime on Facebook

Collage of UVA moments from the past year with text reading “Year in Review. ’25-’26.”

Year in Review on YouTube

Phone mockup shows a UVA Today social post about a Hoo who owns a bagel shop.

UVA Today on Instagram

A UVA baseball player holds a navy UVA cap while wearing a Virginia baseball jersey.

Red, White and Hoo Collection

Meghan Puglia sits among children’s toys during a UVA Today faculty portrait.

A Child’s First 1,000 Days

Brand Camp

UVA President Scott Beardsley speaks with reporters in front of a white wall with a large V.

Office of the President Support

UVA homepage mockup shows the Cavalier on Horseback with text reading “Excellent for a purpose.”

UVA Homepage

Graduates with colorful balloons gather near the Rotunda during Final Exercises.

Final Exercises 2026

Phone mockup shows a UVA social post with students sitting on the Lawn.

The Cavman Reveal on Instagram

“Killer Outfits” graphic shows a historic dress with text reading “UVA collection spotlights deadly designs through history.”

Killer Outfits in UVA Today

Colorful layers of peeling paint create an abstract pattern in a Details of Grounds photo essay.

Details of Grounds in UVA Today

A UVA banner hangs from a light pole beside a stone building on Grounds.

Environmental and Out-of-Home Concepts

Person wearing a patterned Rhoback polo at Scott Stadium.

Rhoback Collection

Four licensing ads promote Virginia Vintage Collection and Red, White and Hoo apparel.

Licensing Ad Campaigns

Walsh’s World

A collage of UVA students, alumni, parents, buildings and patients

Institutional Marketing Campaign

Virginia Business print ad highlights the Manning Institute of Biotechnology at UVA.

UVA Manning Institute of Biotechnology Print Ad

Cavman and students cheer in a UVA Today ad with text reading “Your Traditions.”

UVA Today Ad Campaign

Virginia Vintage Collection clothing tags rest on gray fabric.

Virginia Vintage Collection

A boat travels through waterways near marshland on Virginia’s Eastern Shore.

Hidden in Plain Sight

Aerial view of the Rotunda and the Lawn with a digital accessibility icon overlay.

Digital Accessibility

Phone mockup shows a YouTube shorts featuring a UVA expert speaking in a classroom.

UVA Experts on YouTube Shorts

The Virginia Belles perform outdoors beneath blooming trees.

Sounds on Grounds on YouTube

BrandDot