Marketing and Brand Strategy
The Marketing and Brand Strategy team elevates the University of Virginia’s brand story – a story that is uniquely powerful because of the University’s remarkable role in the history of our commonwealth and nation. We lead campaigns, programs and initiatives that inspire University audiences’ respect, admiration and pride. We guide visual and written expressions of the University’s brand to showcase UVA’s excellence.
Focus Areas
Shapes the University’s brand story, voice, tone, messages and visual expression
Creates content that inspires the University’s audiences and strengthens their connections to UVA
Plans and executes advertising campaigns, marketing programs and other initiatives, driven by University priorities and informed by best practices and market research for how to effectively engage UVA’s audiences
Creates and stewards the University’s identity systems and brand standards
Creates and maintains environmental brand guidelines and assets across Grounds, in collaboration with the University’s Branded Environment Working Group
Increases visibility and engagement for University Communications’ signature content engines, UVA Today and UVA’s social media channels
Supports the University’s licensed merchandise program
Hosts virtual and in-person brand training for communications staff across Grounds
Learn About the UVA Brand
University Communications’ BrandDot website offers guidelines and resources to help you represent the UVA brand in a professional and exciting way.
Our Work
Institutional Marketing Campaign
Brand Camp
BrandDot
Marketing and Brand Strategy Team
