Graphic depiction of UVA's creative work

The Creative team is responsible for using words, pictures, film, and music in all media types to serve ideas that bring the unique character and purpose of the University to life.

We produce in-house visual designs, photography, animation, multimedia, ad copy and videos in support of marketing campaigns, digital efforts, licensed products, and UVA Today content. There’s a lot of creative flexing going on.

Our team’s approach includes developing creative strategies with our communications partners, providing space for rigorous creative iteration and delivering uncommonly engaging content for a wide range of audiences. We work collaboratively to invite creativity from all corners of our office. The collective imagination is a powerful thing.

Lastly, we are curating and evolving the University’s brand while supporting University Communications and the greater UVA community through the development of brand tools and resources. We want our work to inspire creativity in everyone.