Licensing
The University of Virginia has a dedicated licensing team to ensure the use of University intellectual property on products is correct and brand compliant. From coffee mugs with V-Sabre logos to hats in the Howler Brothers Wahoowa collection, the licensing team works closely with licensed vendors and retailers to create merchandise that showcases the appeal and unique expressions of the world-renowned UVA brand.
UVA licensing works with Virginia Athletics for all athletic apparel and accessories including sports jerseys, helmets, water bottles and fan gear. Virginia Athletics gear and gifts can be found at The Official Team Store of the Virginia Cavaliers.
The lululemon + UVA collection debuted at the UVA Bookstore in 2024 with a VIP shopping and yoga experience. The collection boasts apparel with high-quality and comfortable fabrics, and the trendsetting lululemon + UVA crossbody bags to wear everywhere.
UVA alumni Matt and Kristina Loftus, along with Kevin Hubbard, co-founded and launched Rhoback in 2016 in the UVA/Charlottesville community. The widely popular Rhoback + UVA collection is designed to tell UVA’s story and match the true spirit of Wahoos.
Howler Brothers is a UVA alumni-owned apparel company based in Austin, Texas. Howler Brothers and UVA Communications collaborated to create limited-edition Wahoo-worthy apparel introduced at an island-themed bash on Grounds in 2024.
University Communications has carefully curated and recreated logos to represent UVA sports over the past 50 years and branded the line the Virginia Vintage collection. The collection was launched at Homecoming 2021 and has remained popular ever since.
The Red, White and Hoo collection is a statement of pride for our historic University and nation. Our team promotes Red, White and Hoo around the 4th of July, Veterans Day and Virginia Athletics military appreciation games.
Getting Started
Wherever a logo lives, so does the UVA brand. The University of Virginia’s name, logos, trademarks and other brand assets are protected and require special permission from the University for use. If you are interested in creating UVA-branded promotional materials or merchandise, you’ll work with and benefit from the expertise of our licensing team throughout the design and ordering process.
Understand The UVA Brand
Explore the University of Virginia’s brand with BrandDot, a website that includes information to help users master the University’s branding, licensing and ordering process. Gain access to approved logos and artwork while learning how to apply them to your unique products.
Find A Licensed Vendor
Purchasing licensed University of Virginia products offers valuable support for UVA’s licensees and retailers. Explore University-approved vendors to begin the design and ordering process for your licensed products.
Our Retailers
Partnering retailers serve as the public window display of the UVA brand, both in-store and online. UVA licensing works closely with retailers to ensure products are properly licensed, brand-aligned and strategically promoted based on seasonal marketing and sales opportunities. This mutually beneficial partnership strengthens brand presence and delivers relevant merchandise to fans across the community and beyond.
