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Licensing

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Working with UVA Athletics, the Collegiate Licensing Company, and others, our UVA Licensing team develops partnerships with best-in-class licensees – individuals, companies and organizations – to deliver innovative product programs to consumers.

We lead the overall strategy, management, and daily operations of the licensing program; promoting and protecting the marks, names and logos of the University of Virginia while ensuring all licensed products are consistent with the University’s values and standards.

The University of Virginia is a prestigious name with a long-standing reputation of academic and athletic excellence. Our brand awareness and emotional connection with a devoted fan base provide ample opportunities for licensees and retailers.

We’re excited to share our unique brand with the world in fresh, new ways.