It’s said people don’t read ads, they read what interests them, and sometimes it’s an ad. University Communications’ owned ads program puts that theory to the test.

Curated for the UVA community and seamlessly integrated with UVA Today, our innovative owned ads program enriches UVA Today readers’ experience by enticing them to learn more about content that interests them.

By spotlighting select University initiatives, celebrating student accomplishments and faculty research and reinforcing our brand, our owned ads program fosters a deeper sense of connection among with the University of Virginia.