It’s said people don’t read ads, they read what interests them, and sometimes it’s an ad. Our owned ads program, where we place ads in media we own, puts that theory to the test.

Curated for the UVA community and seamlessly integrated with UVA Today, our innovative owned ads platform enriches the UVA Today reader’s experience by augmenting the content with what interests them.

By spotlighting select University events and initiatives, celebrating student accomplishments and faculty research and reinforcing our brand, our owned ads program enhances reader engagement and fosters a deeper sense of connection among readership and with the institution.