[MUSIC PLAYING]
Raed Gilliam
We cannot be great unless we are also good.
Camilo Sanchez
And to be good, we must ask questions, questions that ask something of us.
Amy Mathers
I think that I've always wanted to understand how life adapts, how all of us end up kind of evolving and fitting in.
Karen McGlathery
What I think about is how do we create a better future where all people and all natural systems can thrive together?
Madhav Marathe
How such contagions can be detected potentially before they start.
Jefferey Elias
How to investigate treatment options for people with chronic pain problems.
Tony Bennett
Can we teach our students to be better leaders as well as better citizens?
Camilo Sanchez
Can you provide meaningful redress to those who have lost everything?
Sarah Kucenas
If we can figure out how the cells are communicating, what we learn could lead us to understand something very important in human health and discover things that would allow us to rebuild our bodies.
Melody Barnes
Can we do things together that we couldn't do separately?
Jim Ryan, UVA President
And I find that asking question, well, couldn't we at least as a way to get started?
Ian Solomon
Can we do it? That's my driving question. And then, I have to have faith that we can. So then the question is, how do we do it? What are the skills? What are the attitudes? What's the knowledge? What's the new discoveries? What's the new practices and habits and behaviors that we need to cultivate in the next generation of leaders to help us get there?
Melody Barnes
We are trying to, and we can, respond to the needs of societies.
Jim Ryan, UVA President
The other question I ask all the time is, what truly matters?
Great and Good: Campaign
The Great and Good campaign communicates UVA’s vision and values and demonstrates progress toward what we aspire to become: the leading public university, and one of the very best in the world, by 2030.
We believe a university cannot be truly great unless it is also good. What does it mean to be great and good? It means to be excellent for a purpose. It requires all of us at UVA to ask the right questions and provide real-world answers that better ourselves and improve lives everywhere. Being great and good in all we do realizes the true value of a university and aligns with UVA’s original, animating purpose – to serve.
The Great and Good campaign highlights UVA’s areas of strength such as research, the opportunities for students, faculty, staff and researchers to put their potential in practice, and pure academic excellence. It becomes an evolving portrait of an uncommon community that does what it does best to serve the common good.
The campaign is both institutional and individual. It addresses multiple audiences while remaining singular in look and tone. It’s lofty yet firmly rooted on Grounds.
Ultimately, it works because it’s uniquely us.
