Creative

The Creative team is responsible for bringing the University’s unique character and purpose to life by creating visually striking and emotionally engaging content and brand expressions. The Creative team helps shape the University's brand narrative and develops brand foundational elements such as logos and UVA brand art.

The team also produces designs, photography, animation, multimedia, ad copy and videos in support of marketing campaigns, digital efforts, licensed products and UVA Today content. There’s a lot of creative flexing.

The team’s approach includes developing creative strategies with communications partners, providing space for rigorous creative iteration and delivering uncommonly engaging content for a wide range of audiences. The collective imagination is a powerful thing.

The team works to inspire creativity in everyone by curating and evolving the University’s brand while supporting University Communications and the greater UVA community through the development of brand tools and resources.