BrandDot
BrandDot is a website created and maintained by University Communications as the home for a wide array of branding resources. Practical assets include colors, fonts and logos, presentation materials, brand language, a style guide, design templates and art, trademark and licensing guidelines and access to photo and video collections, along with video tutorials created in-house.
BrandDot gives the University community the knowledge and tools to tell the UVA story in a creative, cohesive way that makes the brand stronger.
“Dear Family, today was a good day at camp! We learned brand basics, how to increase our social media reach, storytelling, the power of design and how merchandise licensing works. Plus there were s’mores!”
University Communications created and hosts Brand Camp to share guidelines and skills that will help communications professionals on Grounds express the UVA brand cohesively and powerfully. Like any camp, the most important outcome is a greater sense of community.
Was it a success? In the spring of 2024, attendees were asked to rate from 1 to 5 their interest in attending the next brand forum. 4.7 said they’d want to do it again. We’ll be there!
