Virginia Vintage Collection
We didn’t just create the branding for the clothing line, we created the clothing line itself.
After months of research through the UVA archives, finding inspiration in uniforms, yearbooks and student newspapers, game programs, posters, ticket stubs, and even the iconic diamond pattern painted into the end zone of Scott Stadium, University Communications carefully recreated nine logos to represent UVA sports over the past 50 years and celebrate decades of athletic achievement. We curated the products and branded the line the “Virginia Vintage Collection.”
Support for the collection included a microsite that highlighted signature pieces while providing stories behind the logos, display concepts in the UVA Bookstore, a print ad campaign, a UVA Today article that reestablished an emotional connection between art and era by showcasing Hoos sports legends talking about what wearing the uniform meant to them, and more.
The line was launched at Homecoming 2021 and became an immediate success. The only difficulty yet encountered is keeping Virginia Vintage Collection merchandise in stock.
For those who were there, it’s a chance to recapture the wonder of a time. For those who were not yet born, it’s an invitation to embrace their rich UVA sports inheritance while looking pretty darn cool.
