Mobile views of three examples of earned media

Media Engagement

Media coverage of universities has long been an important channel for connecting society to the research and expertise higher education offers. University Communications helps journalists access the information, scholars and experts behind the day’s most important and impressive work – even when they are not found at UVA.

Our reach is only limited by our vision. We use a reporter’s eye to find and elevate under-appreciated work as well as guide journalists to fascinating stories they wouldn’t otherwise encounter.

Our work includes a weekly media advisory that regularly highlights the most interesting and newsworthy research, experts and events nationwide. To help connect journalists with leading experts in specific areas, we organize media summits that include experts from other universities. And we are always available to provide the impetus for stories that express the values and elevate the profile of this iconic institution.

Desktop and laptop earned media views
More mobile views of earned media